Bloomfield Hills’ Unite Digital Adds Six New Hires

Clockwise from top left: Steven Justice, Pam Rahmaan, Erika Simms, Bill McGough, Rachel Plamodon, Amy Sandberg headshots — Clockwise from top left: Steven Justice, Pam Rahmaan, Erika Simms, Bill McGough, Rachel Plamodon, Amy Sandberg

Unite Digital, a digital marketing company that focuses on OEM-certified dealer digital programs, lead optimization, online-offline retail integration and customer retention and loyalty strategies based in Bloomfield Hills, announced today the expansion of its team with six new hires.

“We are so thrilled to add these skilled and talented individuals to important roles within our growing company,” says Stacey Coopes, president and CEO of Unite Digital. “Together, they will support our overarching goal of creating seamless consumer experiences that unite and differentiate manufacturers and their distribution network, bringing them into the modern age of buying and selling, wherever customers are.”

Steven Justice is now the director of digital customer experience, Pam Rahmaan is now program manager of operations, Erika Simms is now the product development manager, Amy Sandberg is now the senior staff accountant, and Rachel Plamondon and Bill McGough are now a software engineers.

Justice has peerless experience in OEM program management with a demonstrated history of working and training in the automotive digital marketing, consulting, and automotive sales industry.

His skill areas include digital strategy, search engine optimization (SEO), Tier Three marketing, customer experience and analytics, customer relationship management, customer journey processes, team building, people leadership and OEM client partnership and management.

Rahmaan joins Unite with 15 years of experience in automotive technology management. Previously at FordDirect as the director of technology of tier-one and tier-two, one of her most significant accomplishments was migrating the entire FordDirect’s tier-two regional site platform from a .net application to AEM.

She has also worked at Wunderman (Ford’s Ad agency) as a quality assurance analyst for tier-one advertisements, Zaaz (an analytic vendor for Ford) as an analytical implementation specialist focusing on tagging of Ford/Lincoln OEM sites and survey creation, and ePrize (a creator of online incentive/gaming applications) as a quality assurance manager.

Simms has 12 years of experience working with automotive dealers to improve their digital footprints. For the last eight years, she has been the vice president at Dealer Authority, working with some of the best dealers in the industry. Erika excelled at helping her clients reach their targeted market and increase productivity. At Unite, she will work with manufacturers and digital marketing providers to define and deliver industry-leading solutions in the digital marketing space. Erika lives in Raleigh, NC, where she is a fitness enthusiast who is artistic and loves games.

As a senior staff accountant, Sandberg plans to use her combined organizational abilities, accounting experience, and project-based knowledge to address Unite’s explosive business growth. Amy joins the team with over 15 years of accounting experience, including ten years in the steel manufacturing industry, where she was involved in several capital projects.

Plamodon has more than ten years of experience and was previously a web developer for Knorr Marketing in Traverse City. During that time, her most significant accomplishment was developing the infrastructure for their data feeds and leading front-end development of its proprietary platform.

Previous roles included web developer at Buzzbizz Creative in Anchorage, Ala., and SEO technical engineer at Peak Positions in Traverse City. Rachel attended Northwestern Michigan College in Traverse City, focusing on web development.

McGough has five years of experience, most recently with Rocket Central, where he implemented a GraphQL api. Before that, Bill was a team lead at Rocket Connections, where he led a team of 15 people. In addition, Bill attended a six-month in-house coding boot camp class at Rocket Central and has .net and AWS experience.